Mom 3.0 Social Media Workshop

The interactive workshop highlights new insights and research straight out of Maria Bailey's latest book, Mom 3.0: Marketing with Today's Mothers by Leveraging New Media and Technology. BSM Media and Maria Bailey personally take pride in customizing the session to include opportunities unique to your brand, product or industry.

Key Audience Take-aways

• Research, case studies and illustrations that highlight opportunities in the Mom Market
• Working knowledge of trends and insights into developing media channels that allow marketing professionals to connect with moms
• Strategic applications for marketing to Mom 3.0
• Ten signed copies of Mom 3.0 to distribute among attendees

Presenter: Maria Bailey

Maria T. Bailey is an award-winning author, radio talk show host, nationally known speaker and the foremost marketing authority on marketing to moms. Her company, BSM Media, is a full-service marketing and media firm that specializes in marketing to mothers. The client list includes Disney, Cartoon Network, Nestle, HP, Precious Moments and many other global brands. Her book, Marketing to Moms: Getting Your Piece of the Trillion Dollar Market (2002, Prima) was the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $1.7 trillion market. In Maria's second book, Trillion Dollar Moms: Marketing to a New Generation of Mothers, (Dearborn, 2005) she focuses on the emergence of Gen X and Gen Y moms and how they compare with the aging Boomer Mom segment. Her latest book, Mom 3.0: Marketing with Today's Mothers by Leveraging New Media and Technology, was released in October 2008 and highlights how companies can leverage blogs, video, podcasts and other new media.

Maria is also the host of Mom Talk Radio, the first nationally syndicated radio show for moms, founder/CEO of BlueSuitMom.com, the award-winning website for executive working mothers and co-founder of NewBbaby.com, a Youtube for Mom. Audiences enjoy Maria on national television as a co-host of The Balancing Act on Lifetime TV. She is also the creator of Smart Mom Solutions, a product line that offers solutions to everyday challenges for busy moms.

Social Media Topics Addressed in Mom 3.0 Workshop

Meet Mom 3.0

• The similarities between the actions of moms and the aspirations of Web 2.0
• How moms combine technology and ecosystems to get it all done
• The importance of relationships and customizations

Today's Mothers

• The impact of moms on today's technology
• Exploring the generational divide
• Core values and motivators for mothers

Social Networking

• Growth of online networks and communities
• Motivations online
• Effective channels to connecting online with mom

Mom Mavens

• Leveraging and measuring word of mom
• Making of a mom maven
• Mom maven programs: mixers, panels and more

Blogs

• Uncovering the trend: by the number look at mommy bloggers
• Mining the blogosphere

Podcasts and Radio

• Resuscitating radio: a new look at a traditional medium
• The popularity of podcasting

Video to Vcasts

• Watch & learn: The growth of video
• Connecting with moms through video

Wireless, Mobile and More

• Preparing for tomorrow's technology
• New technology, texting and Twitter

Worth a Mom Mention

• Ecosytem selling, digital photography and gaming
• Marketing to Mom through her children

Opportunities for YOUR brand

• Customized programs and examples
• Ideas for generating awareness and creating a buzz
• First steps in your relationship with Mom 3.0

*This is a suggested workshop overview. The team at BSM Media will work with you to create an agenda that educates your team on the social media subjects they are most interested in.

Suggested Fee:
The suggested fee for this workshop is $3200 plus travel.

Please contact Amy Shiman at ashiman@bsmmedia.com or 954-943-2322 x6# with questions or for additional information.