Where in the World are Maria Bailey and the BSM Media Team?
Spreading the Marketing Gospel according to Moms has taken BSM Media's CEO, Maria Bailey from one coast to the other eight times in the last thirty days. From digital photography to food products to big box retailing, Maria is helping companies understand the world of mom consumers.

The team at BSM Media, led by Maria, has presented insights coast-to-coast to top brands such as Gymboree, Johnson & Johnson, General Mills, Hewlett-Packard and Oneshare.com.

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Word of Mom: Another look at Word of Mouth in the Mom Market
A great deal is being written and spoken about Word of Mouth Marketing. First, the Word of Mouth Marketing Association, WOMMA, formalized the marketing tactic that many of us have known to be the strongest form of marketing. Then Tremor launched Vocal Point as their delivery vehicle for word of mouth marketing in the mom market. Now marketers are scrambling to figure out how to leverage Mom Mavens^TM, BSM Media's term for Mom Influencers.

As the rest of the marketing world launches research and tries to quickly learn what drives moms to talk, BSM Media continues to utilize its Mom Maven Matrix^TM to connect companies with Mom Mavens. Years ago we identified 26 common behaviors that mom influencers demonstrate and it's the combination of these behaviors that intensify a mom's effectiveness as your brand evangelist.

Word of Mom as we like to call it happens not only online but off line as well. It happens in local communities with programs that engage moms with products and messages to share with their peers. Online Word of Mom provokes mothers to forward emails and give recommendations to other moms within their virtual communities. BSM Media designs programs that first identify the right mom for your product and then arm these moms to spread the word with your message. We measure their success and deliver you results.

In a recent Word of Mom program, 82% of moms reported telling 30-50 other moms about our client's product. During another program BSM Media was able to garner 1.5 million Mom Generated Impressions for their client's brand. These are great results but the most important element is the delivery channel-another mom. Did you know that 72% of moms say they purchase a product based on another mom's recommendation? Word of Mom marketing IS the most effective means of marketing for your product or brand.

To learn more about the BSM Media Mom Maven Matrix^TM or our Word of Mom programs, please contact Valika@bsmmedia.com

Welcome to BSM Media's Newest Mom Professional
BSM Media continues to grow. We welcome Lisa Shaw to our team as our newest Account Executive. Lisa not only brings years of high level marketing expertise to BSM Media but she is the mother of 5- yes, we said 5! Here's a little about Lisa.

Favorite food: My grandma's cut-out cookies
Education: BBA University of Miami, MBA Harvard Graduate School of Business
Maximum hours of sleep a night: What's sleep?
Past professional experience: Marketing experience at Convio, Garden.com and Dr Pepper/Seven Up; financial consulting at Ernst & Young
Favorite vacation destination: Visiting family and friends in upstate NY in the summer
Favorite off-duty mom activity: Going out to eat with my husband. It's hard to have an uninterrupted conversation at home; with 5 kids my interruptions get interrupted!
Contact Lisa by email: lisashaw@bsmmedia.com