BSM Media developed the Back to School Success Campaign as a way to demonstrate to mothers how back to school supplies can contribute to year round school success. The focal point of the campaign was The Office Depot Communication Station, an easy to do project that is constructed with Office Depot merchandise.

BSM Media identified Office Depot products that can be used by mothers to create a solution to an everyday challenging: organizing her family's schedule. They created "How To" materials which were featured online and on in-store displays hung above a completed Communication Station. The initiative was supported with an online Guerilla Mom Marketing Network campaign which integrated school success content with product and linked to Office Depot's School.com. Additionally, a public relations campaign utilizing BlueSuitMom's Maria Bailey drew media attention in over 20 major markets.

Results

• Sales of Communication Station products increased by 3% year over year
• Media attention generated over 10 million print and electronic impressions
• Campaign generated over 5 million online impressions.

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