Today's lucrative mom market is comprised of three distinct generations: Baby Boomer Moms, Gen X Mothers and Millennial New Moms. If your company is still marketing to soccer moms, you are missing two-thirds of the Mom Market. "Trillion Dollar Moms: Marketing to a New Generation of Mothers" examines how recent generational shifts have impacted the buying behaviors of today's mothers and moms-to-be.

Learn how to tap the Mom Market through effective communication, life-stage-based marketing and integrated strategies that will allow you to win the loyalty of mothers today.

Technology Manager. 26. Single mom. Three Kids.
Spends $100 a week on groceries.
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